Past Projects

(mock project)

Aero Fit, a footwear brand specializing in the fitness category, has a strong offline presence but is facing stagnation in growth over the past three years. While the industry has seen significant growth, Aero Fit's volume growth has been under 5%, largely due to its slow entry into the digital marketing space. For this brand to gain an online presence organically, A Social Media Calendar is a great strategy to initiate the process. By outlining each weekly brand-oriented activity, the brand can make smart financial decisions and gain brand recognition.

Strategy
Storytelling- To increase awareness of this brand to potential customers a storytelling campaign is a great strategy to implement. Ensure that posts are informative and provide a good message about what Aero Fit is about. Make the brand’s image memorable with reels on Instagram and intriguing visual posts. Provide interactive experiences with polls, Q and A’s, and clickable links to blogs and the brand's site. This strategy should be implemented immediately to get a firmer grasp on the type of buyer persona the brand should cater to.

Moment Marketing- It is important to use current events/ holidays to the brand's advantage. Holiday promotions campaigns and Live events should take place in October, November, and December for optimal engagement and increased conversion rate.